In 2025, the short-term rental (STR) market is more competitive than ever, with guests seeking unique and memorable experiences that go beyond the basics. As an Airbnb owner, staying ahead of the curve means understanding what travelers value most. One trend that has gained tremendous traction is health and wellness-focused amenities. By incorporating features like cold plunges, saunas, outdoor showers, and yoga areas, you can transform your rental property into a rejuvenating retreat—and command premium pricing in the process.
Why Health and Wellness Amenities Are in High Demand
Health and wellness have become a top priority for travelers. Post-pandemic, people are more aware of the importance of self-care and mindfulness, and they actively seek experiences that promote relaxation and physical well-being. According to recent industry data:
Wellness tourism is growing at a rate of 7.5% annually, outpacing traditional tourism.
Airbnb guests are 25% more likely to book properties with wellness-related amenities.
Listings with features like saunas or yoga studios often enjoy a 20-30% higher nightly rate.
By targeting this growing demographic, you can set your property apart while aligning with a global movement toward healthier living.
Top Health and Wellness Amenities to Consider
Here are some standout wellness-focused features that will enhance your Airbnb property’s appeal:
Cold Plunge Pools
Why Guests Love Them: Cold plunges are known for improving circulation, reducing muscle soreness, and boosting mental clarity. They’ve become a staple in modern wellness routines.
Implementation Tips: Compact, pre-fabricated models are available for easy installation. Consider Austin based, FjORD Cold Plunges, for our favorite cold plunge around! Pair your cold plunge with clear usage instructions and safety guidelines for guest convenience, and make sure to develop a cleaning plan for ongoing maintenance.
Saunas
Why Guests Love Them: Saunas provide a relaxing escape, detoxification benefits, and a sense of luxury. They’re especially appealing in colder climates or during the winter months.
Implementation Tips: Consider infrared saunas, which are more energy-efficient and space-saving than traditional models. Rumor has it you can get a killer deal on one right now at every airbnb host's favorite shop, Costco.
Outdoor Showers
Why Guests Love Them: Outdoor showers offer a refreshing and unique experience, whether rinsing off after a hike or cooling down post-yoga. They’re a hit in warmer climates or properties with beach or pool access.
Implementation Tips: Use eco-friendly materials and add privacy screens to make the setup both functional and aesthetically pleasing.
Yoga and Meditation Areas
Why Guests Love Them: Designated spaces for yoga and meditation invite guests to unwind and reconnect. These areas are ideal for both solo travelers and small groups.
Implementation Tips: A simple outdoor deck with yoga mats, bolsters, and a small fountain can create a serene environment. Indoor options work well for properties in urban or weather-prone areas.
Spa-Like Features
Why Guests Love Them: Additions like hot tubs, essential oil diffusers, and plush robes elevate the guest experience and encourage relaxation.
Implementation Tips: Bundle these amenities with welcome kits featuring bath salts or herbal teas for an added touch of luxury.
Marketing Your Wellness Amenities
Once you’ve installed these features, be sure to highlight them in your Airbnb listing. Use high-quality photos to showcase the amenities, and craft a description that emphasizes their benefits. For example:
“Unwind in our private sauna after a day of exploring, or rejuvenate your senses with a refreshing dip in the cold plunge pool. Our outdoor yoga deck offers the perfect setting for morning sun salutations amid serene surroundings.”
Incorporate keywords like “wellness retreat,” “relaxation,” and “health-focused amenities” to attract the right audience. You might also consider collaborating with local wellness influencers to amplify your property’s reach.
The ROI of Wellness Amenities
Investing in wellness amenities is not only a way to elevate your guest experience but also a smart financial decision. Here’s how these features can enhance your property’s profitability:
Higher Booking Rates: Wellness-focused properties command premium pricing.
Increased Occupancy: Unique amenities attract a steady stream of guests year-round.
Positive Reviews: Guests who enjoy these features are more likely to leave glowing reviews, boosting your visibility on Airbnb.
Final Thoughts
As the STR market evolves, the properties that stand out are those that deliver meaningful, memorable experiences. By investing in health and wellness amenities, you’re not only meeting the needs of today’s travelers but also future-proofing your business. Whether it’s a serene yoga deck, a detoxifying sauna, or a revitalizing cold plunge, these features transform your rental into a sought-after sanctuary—and that’s a win for both you and your guests.
